Riot Worlds
Riot Games League of Legends
YEAR
2025
ROLE
Senior Designer at BUCK
EXECUTIVE CREATIVE DIRECTOR
Vincent Lammers
EXECUTIVE PRODUCER
Justin Harris, Chance Woodward, James Britton
PRODUCER
Jose Tirado Galan
ASSOCIATE CREATIVE DIRECTOR
Daniel Rodrigues
ART DIRECTOR
Estefan Richter, Rasmus Stenberg
ANIMATION DIRECTOR
Daniel Rodrigues, Joe Brooks
DESIGN
Matheus Sakita, Lucas Ramos, Florian Stumpe, Bernd Bousard, Felipe de Leonardo Figols, Alessandro Issao Nakabac, Léo Imbert
CONCEPT ARTIST
Yana Abramova, Joe Sparkes, Tiago Calliari
2D ANIMATION LEAD
Marco van der Vlag
2D ANIMATION
Laurentiu Lunic, John Stewart, Otilija Morozaite, Nicolas Grandry, Riccardo Agostinelli, Andres Cuevas
2D CEL ANIMATOR
Santiago González
3D SUPERVISOR
Joao Rema
3D LEAD
Shane O'hara
3D CHARACTER DESIGN
Mert Ergüden
3D DESIGN
Esther Beije, Ylli Orana, Kat Smith, Ruxin Lang, Chloe Tu, Manon Sailly, Will Burkart, Alexis Varga, Fabio Wasques, Marco Savignano
3D ANIMATION
Alexis Varga, Fabio Wasques, Marco Savignano
3D CHARACTER ANIMATION
Ross Scroble, Julia Fritsch
3D COMPOSITOR
Shane O'hara, Ylli Orana, Kat Smith, Chloe Tu
HOUDINI ARTIST
Beatrice Viguier, Chris Ribar, Hogan Williams, Luka Zabret
RIGGING SUPERVISOR
Ernesto Ruiz Velasco
RIGGER
Francis He
TECHNICAL DIRECTOR
Jens Lindgren
ON STAGE & BROADCAST PRODUCTION BY HISTERIA!
Leandro Rizzardi, Leticia Suguimoto, Gabriel Rossito, Francielli Bisco, Rafael Nascimento, Giulia Biazus, Pedro Pinotti, Wesley Souza, Marília Crevelaro, Fernanda Souza, Marina Ester, Alana Boeira, Gabriela Costa, Igor Lopes, Wendell Rubio, Igor Lopes, Pedro Fiúza, Guly Porto, Jess Abreu, Ismael Klipp, Bryan Polak.
The Worlds Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. Watched by millions, it’s one of gaming’s most iconic stages.
After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport. A new visual identity with the confidence and longevity of a global championship.
As a Senior Designer, I collaborated closely with the project’s Art and Creative Directors from early exploration through final delivery, contributing across concepting and ideation, system design, and the creation of guidelines.
Instead of reinventing the brand each season, we built an identity system designed to last, one that can grow and evolve with the tournament. Rooted in honor, precision, and prestige, it gives the World Championship a confident, elevated presence worthy of its global stage. The system provides a strong foundation and clear structure while leaving room for fresh creative expressions each year, keeping the brand alive and dynamic.
At the core of the system is a modular, responsive grid that adapts across every format, from broadcast and stage graphics to social and print. This forms the evergreen foundation: structured, scalable, and instantly recognizable. Motion follows the same principle, using sharp, confident movements that balance energy with elegance.
Each year, seasonal elements build on that foundation to inject fresh energy. For 2025, we developed the full seasonal expression and its accompanying guidelines, drawing on the Summoner and Xin Zhao’s glaive as both graphic motifs and sources of macro textures for the key visuals.
Texture played a key role in shaping the identity. It needed to feel iconic, capturing the materiality of Zaahen’s glaive, reimagined through a crystal style render.
Every detail, from type and color to motion and composition, was crafted with the same precision and excellence that define the competition itself.
We crafted a comprehensive toolkit and guidelines, helping Riot and their partners to extend the system across every touchpoint. The result: a framework that remains fresh year after year, transforming the World Championship from a yearly refresh into a lasting identity.